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  • Writer's pictureRichard M. Sessa

4 Companies with Killer Custom Branded Apparel: What We Can Learn from Them

Custom branded apparel is a powerful tool for businesses to increase brand recognition, foster a sense of team unity, and promote their products or services. Some companies have taken this to the next level, using unique and eye-catching designs that have made a lasting impact on customers and employees alike. Here are five companies with killer custom branded apparel, and what we can learn from their success.

1. Google

Google is known for its playful and colorful brand design, and their custom apparel is no exception. With bold color blocking and whimsical icons, Google's custom branded apparel feels like an extension of the brand itself.

What we can learn: Keep your brand's personality and values in mind when designing custom apparel. Use playful design elements and bold colors to create a memorable and cohesive look.

2. Mailchimp

Mailchimp's custom branded apparel takes a minimalist approach, using simple typography and pops of color to create a cohesive yet eye-catching look. Their apparel features their unique mascot, Freddie the chimp, in various poses and designs.

What we can learn: Sometimes less is more - a simple yet impactful design can make a big statement. Consider incorporating a consistent brand mascot or icon into the design for added memorability.

3. Hootsuite

Hootsuite's custom branded apparel features a clean and simple design, utilizing the company's signature owl icon and a bold color palette. The variety of apparel options, from t-shirts to sweatshirts to hats, allows for a diverse range of merchandising options.

What we can learn: Offer a variety of apparel options to increase the appeal and reach of your branded apparel. A consistent design across all options can help create a strong and recognizable brand identity.

4. Airbnb

Airbnb's custom branded apparel is all about celebrating diversity and inclusion. With apparel designs featuring locations from all around the world and a strong focus on community and connection, Airbnb's apparel promotes a sense of global unity.

What we can learn: Consider using custom apparel as a platform for showcasing and promoting your business's values and mission. Use the designs to tell a story or create a sense of community amongst your customers and employees.

In conclusion, custom branded apparel can be a powerful tool for businesses looking to increase brand recognition, promote their values and mission, and foster a sense of unity among employees. By taking inspiration from brands like Google, Mailchimp, Airbnb, and more, businesses can create custom designs that are both aesthetically pleasing and functional. When it comes to bringing those designs to life, partnering with a company that has years of experience in apparel decoration, such as All-County Apparel, can ensure that the custom apparel reflects the company's brand and values in a professional and high-quality way. With the right design and execution, custom branded apparel can be a valuable and effective marketing tool for any business.


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