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  • Writer's pictureMichelle R.

Branded Apparel: Beyond Free T-Shirts and Swag Bags

Branded apparel is more than just free T-shirts and swag bags at trade shows. It's a powerful marketing tool that can build brand awareness, create a sense of community, and even boost employee morale. In this blog post, we'll explore the different ways businesses can use branded apparel to their advantage.




1. Increase Brand Awareness

When people wear your branded apparel, they're essentially walking billboards for your company. Every time someone sees your logo on a T-shirt, hat, or bag, it's an opportunity to make a lasting impression. This is especially effective at events like trade shows, where there's a lot of foot traffic.


2. Create a Sense of Community

Branded apparel can help create a sense of belonging and community among your employees, customers, and fans. When people wear your gear, they're showing their support for your brand. This can be especially effective for businesses with a strong following.


3. Boost Employee Morale

Giving your employees branded apparel is a great way to show them you appreciate them. It can also help boost morale and make them feel more connected to the company. Studies have shown that employees who wear branded apparel are more likely to be proud of their work and have a higher sense of job satisfaction.


4. Generate Leads and Sales

Branded apparel can also be used to generate leads and sales. For example, you could offer a free T-shirt to anyone who signs up for your email list or makes a purchase. You can also use branded apparel as prizes in contests and giveaways.


5. Attract and Retain Talent

Branded apparel can be a great way to attract and retain talent. In today's competitive job market, it's important to find ways to stand out from the crowd. Offering branded apparel as a perk can help you attract top candidates and make your company more appealing to potential employees.


Tips for Choosing the Right Branded Apparel


  • Quality Matters: When it comes to branded apparel, quality matters. You don't want to give away cheap T-shirts that will shrink or fade after a few washes. Invest in quality garments that will last.

  • Choose the Right Style: The style of your branded apparel should reflect your brand identity. If you're a fun and quirky company, go for something that's playful and eye-catching. If you're a more traditional company, choose something that's more classic and understated.

  • Get Creative: There are endless possibilities when it comes to branded apparel. Don't be afraid to get creative and come up with something unique. You could create custom designs, use different printing techniques, or even offer a variety of different apparel items.

Branded apparel is a versatile marketing tool that can be used to achieve a variety of goals. By following the tips in this blog post, you can create a branded apparel program that's effective and stylish.


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