Richard M. Sessa
How to Stay within Your Marketing Budget with Branded Apparel
Branded apparel is a great way to promote your business, but it can be costly if not planned strategically. It's important to find ways to stay within your marketing budget while still designing high-quality and eye-catching apparel for your business. Here are some tips to help you stay within your marketing budget with branded apparel.
Set a Budget
The first step is to determine a budget for your branded apparel. This will help you to identify the type of garments and the quantity that you can afford. Make sure that you keep in mind the value of the promotional tool and the ROI it can generate as well so you can allocate the budget optimally.
Focus on Versatility
Investing in versatile branded apparel can save you money in the long run. Pieces such as branded polos, t-shirts, or caps offer flexibility and can be worn on various occasions or at different events. Also, avoid trends that have a short lifespan; choose classic designs so that they will not look outdated after a season or two passes.
Choose Quality Materials
While it may be cheaper to design branded apparel with lower quality materials, this can backfire in the long run. Your garments could fall apart quickly, and you might need to replace them sooner than anticipated. Choosing quality materials can help your branded apparel last longer and your brand value to appear higher.
If you have a large order, consider partnering with a vendor that can give you a discount for a bulk order. Ensure that you choose a reputable vendor and consider the terms of the deal, such as shipping costs, lead time, and potential discounts for future orders.
Simplify Design and Decoration
An overly complex design on an apparel piece can quickly add up costs. Instead, keep the design simple, and focus on fewer colors, larger design areas, and less intricate designs. Simplifying your branding can also improve recognition of your brand. Also, opt for a single embellishment like embroidery or screen printing as they are more affordable than multiple embellishments like patches, rhinestones or applique.
Time Your Order
Timing plays a huge role in the cost of your branded apparel. Consider the time of the year, as pricing might vary depending on the season or demand for the materials. Placing your order well in advance means you avoid potential rush fees and get access to sales.
In conclusion, promotional branded apparel is a worthwhile expense when done correctly. By setting a budget, choosing versatile pieces, focusing on quality, taking advantage of bulk ordering, simplifying the design, and timing your order effectively, you can create branded apparel within your marketing budget while still presenting an image of professionalism and quality.