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  • Writer's pictureRichard M. Sessa

Stand Out with Custom Training and Gym Merchandise: Ideas and Tips

Custom merchandise is a smart way to promote your gym, fitness studio or team while also providing clients with functional and stylish gear that they can wear to their training sessions. With the right designs and strategies, your merchandise can make a big impact and help you stand out in a crowded market. Here are some tips and ideas to get you started.

1. Think Outside the Box

While t-shirts and tank tops are popular options for custom gym merchandise, consider going beyond the basics to provide more unique and memorable gear. You could offer embroidered caps, branded water bottles, duffel bags with a custom print, or even workout towels. Look for creative ways to showcase your brand and make a lasting impression.

2. Get Creative with Typography

Your typography can play a vital role in making your merchandise stand out. Consider using bold, eye-catching fonts that enhance your branding and add attitude or character to your designs. Or, use on-trend serif or sans serif fonts to create designs that look high-end and sleek.

3. Use Colours That Pop

Bold and bright colours are perfect for custom gym merchandise, as they convey energy and confidence. Consider using shades of blue, green or orange that reflect the action and movement of a gym environment. Don’t be afraid to mix and match colours to create eye-catching designs that pop and infuse energy.

4. Leverage Social Media

Social media is a fantastic marketing tool for custom gym merchandise, as fitness and wellness are subjects that people love to share and talk about. Use your social media channels to share images of your merchandise and inspire followers to wear and post photos with branded gear. You could also create branded hashtags to increase visibility and engagement.

5. Collaborate with Influencers

Influencer marketing is another effective way to promote your merchandise and reach new audiences. Identify popular fitness and wellness influencers on social media and offer them free custom merchandise in exchange for promoting your brand to their followers. This can be a cost-effective way to build brand awareness and credibility.


Custom gym merchandise can be a powerful way to build brand identity and loyalty while also offering customers functional and stylish gear. With the right approach to design, promotion, and distribution, you can make a lasting impression and grow your business. At All-County Apparel, we specialize in custom merchandise and can help you bring your vision to life. Contact us today to learn more!


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