Richard M. Sessa
The Environmental Impact of Branded Apparel: Sustainable Options to Consider
As businesses become more environmentally conscious, it's important to consider the impact that your branded apparel has on the environment. From the production of materials to the disposal of garments, branded apparel can have a large environmental footprint. However, there are sustainable options available that can help reduce the impact of your company's branded apparel.
Organic and Sustainable Materials
One way to reduce the impact of branded apparel is to use organic and sustainable materials. Organic cotton, for example, is grown without the use of harmful chemicals and pesticides, making it a better choice for both the environment and workers who grow and harvest it. Other sustainable materials include bamboo, linen, and hemp, which require less water and fertilizers to grow and are biodegradable.
Using recycled materials in your branded apparel is another sustainable option. This includes recycled polyester, which is made from discarded plastic bottles, reducing waste and conserving resources. Recycled cotton is another option, produced by breaking down existing cotton fibers and creating new yarns. This reduces the amount of energy, water, and pesticides required to grow new cotton.
Eco-Friendly Printing and Embroidery
The printing and embroidery of logos onto garments can also contribute to the environmental impact of branded apparel. Traditional methods often rely on harsh chemicals and dyes that are harmful to the environment. However, there are eco-friendly options available, such as water-based ink printing and plant-based embroidery dyes. These methods use fewer chemicals and are more sustainable.
Efficient Production and Distribution
Finally, it's important to consider the efficiency of production and distribution in your branded apparel. This includes reducing waste and energy use during manufacturing, as well as utilizing sustainable shipping and packaging methods. Choosing domestic suppliers can also reduce the environmental impact of transportation and support local businesses.
Patagonia is widely known for its commitment to sustainability and the environment. The company uses organic cotton, sources materials from manufacturers that have strict environmental standards, and employs recycled polyester in many of its garments. In addition, Patagonia runs an extensive recycling program for used clothing.
Allmade Apparel is another leader in sustainable branded apparel. Founded in 2017, the company uses eco-friendly materials such as organic cotton, upcycled cotton, recycled polyester, and polylactic acid (PLA). All products are made in North America using ethically sourced labor and are certified by the Global Organic Textile Standard (GOTS).
These are just two examples of sustainable brands that offer eco-friendly branded apparel. By choosing sustainable brands like these for your branded apparel needs, you can reduce your environmental impact while still meeting your customers' demands for quality garments.
In conclusion, there are many sustainable options available when it comes to your company's branded apparel. By choosing organic and sustainable materials, recycled materials, eco-friendly printing and embroidery, and efficient production and distribution, businesses can reduce their environmental footprint while still promoting their brand. By taking these steps, companies can contribute to a more sustainable future for our planet.