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  • Writer's pictureRichard M. Sessa

The Rise of Athleisure Apparel: Customizing It for Your Business or Brand

Athleisure is the result of the merging of athletic wear and leisurewear, and it's one of the fastest-growing fashion trends. Running errands, commuting to work, and even grabbing drinks with friends are all situations where athleisure apparel can be appropriate, comfortable, and stylish. What's even better is that the trend has become customizable for brands and businesses to incorporate it in their uniforms.

The Rise of Athleisure

In recent years, athleisure has gained popularity, thanks to the growing demand for comfortable and functional clothing that can be worn on multiple occasions. You'll now see people wearing athletic leggings to work with a cardigan, for example. The trend has even seeped into high fashion, as seen with the rise of the "fashion sweatpants" look.

Customization for Your Business or Brand

Customizing athleisure for your brand or business is a great way to stay on-trend and promote brand awareness.

Think About Your Brand Colors

When customizing athleisure, it's critical to consider brand colors. You want your brand to stand out and be recognizable, so making sure your brand colors are incorporated into the design is essential. For example, if your brand colors are blue and white, you could design a blue jacket with white stripes, or vice versa.

Add Your Logo or Message

Adding your logo or messaging to the apparel can also help promote brand recognition. This can be done through embroidery or heat transfer vinyl. A well-designed logo or messaging can make the athleisure apparel look professional and elevate the company's marketing strategy.

Be Practical and Comfortable

Athleisure should be practical and comfortable to wear. Businesses should take this into consideration when customizing their apparel. The clothing items chosen should be durable and made with breathable fabrics, which are both comfortable and versatile.

Focus on Style

While being practical, your athleisure should also be stylish. Consider trends that suit your business and its customers' interests. Athleisure apparel can come in various styles, depending on preferences like leggings, track pants, shorts, jackets, and even hats. Your custom design should stand out while still being trendy.

Final Thoughts

Athleisure is a trend that's here to stay, and customizing it for your brand or business is a great way to promote brand awareness and stay on-trend. If done correctly, the clothes can serve a dual purpose of being comfortable while still representing your brand professionally. By focusing on your company's brand colors, adding your logo or messaging, being practical and comfortable, and focusing on style, you can design the perfect athleisure apparel for your brand or business.


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