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  • Writer's pictureRichard M. Sessa

Trends in Branded Apparel: What's Hot and What's Not in 2023

Branding is key to success in the modern marketplace, and branded apparel has become one of the most effective ways to promote a business. As we approach 2023, it's a great time to look at the latest trends in branded apparel – what's hot and what's not – to keep your branding efforts on the cutting-edge.

What's Hot


The global market has shifted towards eco-friendly products, and the trend is not going anywhere. In 2023, customers are driving towards ethically sourced, sustainable materials, recyclable fabrics and less waste. Brands will continue to embrace sustainability in their branded apparel. Not only will they be eco-friendly, they will also attract a wider audience that is eco-conscious.


Customers love personalized experiences! It's no wonder why the custom apparel trend continues to thrive. Brands are looking for ways to add unique elements to their branded apparel for customers to wear, customize and share with pride. Brands can personalize their apparel by embroidering the customer's name on the cap or creating a design with their favourite quote. Personalized branding never gets old.

Unique designs

The design trend will continue in 2023, but with an emphasis on unique designs that represent a brand's personality. Creative designs can set a brand apart from its competitors, and customers are looking for unique designs that help them stand out. Brands that are willing to get creative will certainly capture the public's attention.

What's Not

Generic logos

Generic logos will no longer cut it in 2023. Brands need to be more creative in showcasing their logos. A logo is an important element of a brand; it's what customers remember, associate and recall. A bad logo will only damage the brand, whereas a creative and iconic logo will draw customers in.

Too much branding

In 2023, excessive branding on an apparel will be a pass. Brands will be more conscious about their message and how to maximize the space they have. Customers are less interested in being walking billboards and being more discerning about what they wear. The focus will be on subtlety and minimalism. Brands can balance this by adding subtle details that make a statement about the brand without screaming it.


Branded apparel has been an effective marketing tool for decades, and will continue to evolve over the next few years. Brands need to be more adventurous and creative, embracing new trends and and innovative designs. Going with the trend is not enough there should be a balance between popular trends and the message you want to convey through your apparel. With these hot and not trends in mind, your branded apparel efforts will stand out in 2023.


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