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  • Writer's pictureAmy Cone

The Marketing Power of a Polo Shirt

Many entrepreneurs tend to focus on the big returns in marketing using big advertising mediums, forgetting that subtlety also garners great results. Polo shirts offer a much simpler, effective, and direct form of marketing. Why not have your employees wear Logo Polo Shirts to work, marketing the company’s products in the process? It will likely be a new thing for a business, a win that will ensure the company and its staff stand out at networking events, corporate events, and conferences, locations often swarming with suits.

Here are some clever ways branded corporate shirts can help a company stand out;

Conversation starters Branded clothing does not have to be those boring corporate polos. There is a lot of leeway for creativity with Logo Polo Shirts, ensuring employees not only send a message but look good while doing it. It works for even the smallest of brands; when their employees stand out, chances are that someone will comment, offering the opportunity to start talking about the company.

Talent management One of the biggest hurdles companies face lies in the attraction of talent and turning it into a revenue-generating advantage. Besides marketing the brand, branded clothes market the company itself as a workplace, increasing the chances of attracting talent into the workplace.

Working overtime

Logo Polo Shirts work even when they are not being worn. Strategic placement in locations that leave the company logo visible means the shirts do not have to be worn for them to be a useful marketing tool. The marketing possibilities are endless on or off the employee's back.

For more information on branded corporate shirts, contact All-County Apparel today at (973) 363-3181.


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